Review #2: The Sampoerna Legacy - A Family & Business History

Book Title: The Sampoerna Legacy - A Family & Business History
Authors: Michelle Sampoerna & Diana Hollingsworth Gessler 
Year Published: 2007
Publisher: Putera Sampoerna Foundation



My Tidbits
Sampoerna is a legend in tobacco industry in Indonesia. Although no one in my immediate family smokes [my later grandfather did, but he passed away before I was born], I literally grew up watching many Sampoerna ads in my early teen years. Indonesia is known for lenient regulations towards tobacco trades as the cigarette companies are the top employers and major taxpayers in the country.

I did not pay any special interest on these tycoons, other than on their creative ads and promotion. However, since currently I am doing a research on Sampoerna, my quest for information eventually lead me to this beautifully illustrated book in a library. Sadly, since it is only for reference purpose, I couldn't bring it home =(

I expected the book would be the usual white and black, serious-looking book, but I was greeted with splurge of colors and pictures. By that moment, I knew it was going to be an interesting book! =D

The book tells about the history of Lim Seeng Tee, the founder of Sampoerna, who hailed from his hometown Anxi, China with his father and sister at the age of 6. When he was 11 years old, he started working and in 1913, together with his wife, they started the tobacco business. Lim succeeded in finding the right taste for his "kretek", a combination of clove, tobacco and 'sauce' that is distinct to Indonesia.  For the next 90 years, Sampoerna remained a respected company in the industry.

We can ensure that this success is not a fairy tale. Lim and family had to endure difficulties in the early years of their business when their simple shop was in fire, and during Japan occupation in Indonesia (1942-1945). His philosophy in success is known as "3 Hands Philosophy" - "win-win-win" solution for manufacturer, middlemen and consumer. After Lim passed away in 1956, Sampoerna was in a critical condition and almost went bankrupt. The second son, Lim Swie Ling (Aga Sampoerna) went to rescue the company. He is known as a  skilled businessman, just like his father, with excellent communication skill and good bonding with his subordinates. Sampoerna bounced back to lead the tobacco market.

At the hand of third generation, Lim Tien Pao (Putera Sampoerna), the company continues to flourish and in 2001, it was handed to the fourth generation, Michael Sampoerna.

Such an inspiring book with eye-catching pictures and family stories! Michelle, the daughter of Putera Sampoerna and the sister of Michael Sampoerna, went into great length to provide the account of details and historical family pictures. The wonderful flow of story and fascinating illustrations by Diana Hollingsworth Gessler provide me with an insight of tobacco industry and Sampoerna family's nationalism. I admire them for their strong corporate culture, for being able to be distinctive in a competitive industry and unfailing love towards Indonesia. 


It is beyond words for me on how this book has captivated my heart and mind! =D